I think because you can't hear what they're saying so it feels like whispering. And whispering is often negative.
I guess I just am sensitive to the unfortunately common American assumption that everybody should speak English. My first time at SFO a hispanic woman was at the baggage carousel with her son. The son asked, in English, if he could lift the bag off the carousel when it arrived and his mother explained, in English, that he was too small to lift it. The kid didn't drop it and the mother lost her temper and scolded him in Spanish. At that point, a lady beside her turned to her and said "speak in English, please"! That blew my mind...