I've written a game Now what?
pixelated.postagon.com
pixelated.postagon.com
I think the strength of games like this lies in competing with yourself and others. For example I thought Flappy Bird was a terrible game, but I HAD to beat my brothers highscore. So that would be another way to generate downloads. In fact I think another strength of Flappy Bird is that you don't have a warming up phase regarding the difficulty which keeps you in the flow. Players in the flow keep gaming on and on and therefore expose your game to others.
I hope my thoughts can help you to improve your game. Regards, a fellow indie who has yet to launch his game.
I also suspect that I haven't done myself any favours with the trailer or the app icon.
Still, onwards and upwards :)