Yes, there is a backend interface that allows the card owner to direct each individual card to any webpage they want. We do include QR code (printed on the back of the cards) and NFC inside.
Kevin from intelliPaper here.
On SwivelCard the drive drive shows up labeled 'iPaper' and presents a file named 'Double-click to launch.html'
Once loaded, the browser redirects to your selected landing page.
If connectivity is not detected, a message indicates internet was not detected, and prompts to reload the page.