'horrendous failure' led founders to revolutionary... nearly broke. Repeatedly.

Just from reading that article it seems Alex and Eran, as founders, seem to really complement each other well. And their persistence, wow!

The company was on the rocks. We had zero revenue. We had been trying for four years to make something work. We were out of ideas. Those first four years had been a graveyard of misstarts and product concepts that never made it anywhere.

Good article. Maybe you should edit the title to get more reads, though.