Chrome and Firefox both have a preloaded list of sites that should always use HSTS. https://blog.mozilla.org/security/2012/11/01/preloading-hsts...
HSTS is only a header.
did you read evilpie's link?
"Only if a host responds with a valid HSTS header with an appropriately large max-age value (currently greater than or equal to 10886400, which is eighteen weeks) do we include it in our list. ... We limit the list to hosts that send a large max-age under the assumption that these sites will not revert to non-HSTS status."