It's only recently that I've found (a few) programmers who talk about the beauty of the work - I think the "get money get out" folks are the vast majority at the zillions of non-buzzworthy companies.

I smirk a little at the slightly oblivious people who put a ton of gravitas on throwaway apps, but to me it feels like down to earth people along with people working on truly exciting things greatly outnumber them.