Uh, just use Zigbee or something similar?
The goTenna thing is much higher power and lower frequency. It reaches at much greater distance, and can even go a bit around small obstacles (it's 2m band, so don't expect miracles, but still, it's not 100% line of sight).
"Oh, but it's VHF so you can get Es propagation and talk to Europe from the US!"
Good luck with that.