Google is the new Microsoft. the founders get down from their clouds and shit happens.

remember the history about why ctrl f in outlook is not search? this is the same.

probably someone was working a smart system to see when the game either had purchases or players dropped, and was working out a clever way to weed out the pay to win one... then one founder got fed up on pay to win bejeweled and dictated everything with in game purchases is now paid, even if it's just a donate button or skins.