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"an iconic font made for developers, code jedis, ninjas, HTTPsters, evangelists and nerds."

Urgh. Why do people do this?

I thought that would be a good catchphrase to grab some attention. My apologies.

I thought it was pretty funny. It seemed absurd enough that I thought it was totally tongue-in-cheek.

I read this as more of a tounge-in-cheek joke about people who do this, but I may be wrong.

They forgot rockstars.

They aren't just vectorizing other peoples logos and calling it an iconset. They're "sampling" other peoples logos, in a hip hop sense.