It was less a projected charging plan and more a statement concerning the complicated nature of value. There's a contradiction in that no man's effort can be perfectly measured. Consider historic visionaries, a great many years after their life has ended, society finds great value in their creations and ideas. It's a tough thing for us to judge somethings price (we estimate what it's worth to us at least).
(My response to a comment from Dave)
I admit there is a split between emotional and monetary value. Maybe we have to do more than just put a price tag on our time, we need to charge an amount that "pays the bills" or provides for a sustainable business but understand that the ultimate value of our service may not be tightly coupled to the fee we charge.