My pet theory is that IBM's goal is to make lots of money with boring IT consultancy so they can spend it all on fun fundamental research.
(they'll keep the shareholders in check by a mixture of nonsense and honesty about why IBM really needs to do so much fun fundamental research. if all C-level people talk the talk the same, and otherwise don't suck at what they do, then i bet they can keep the shareholders from getting all too grumpy about spending $3B on something that might pay off in 20 years, maybe)