This is on-point for most logo designs, if not all. You can only really see the bad ones in retrospect (the London 2012 Olympics logo comes to mind [1]).

That said, I think the motion-picture used as the background to the call to action is going to be very short-lived on basic UI principles. It's distracting, low-contrast, and pulls people away from the text, button, etc. I'm sure A/B testing will resolve the issue pretty quickly, but it's very trendy right now - Paypal is doing it too. [2]

[1] http://www.adweek.com/adfreak/london-2012-olympic-logo-was-i... [2] https://www.paypal.com/