Well, this should go down in the annals of logos which should have gotten some wider impressions before launching.
Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.
Since nobody else on HN has mentioned it, all of twitter thinks the new logo looks like a vagina. It's hard to unsee.
Who cares?
Remember all the iPad jokes about sanitary products when it was announced?
That obviously didn't hurt the now multi-billion dollar giant the iPad has become.
Just because the device sells doesn't mean the name isn't bad.
DREAM INTERPRETATION
Simplified.
Everything's either
concave or -vex,
so whatever you dream
will be something with sex.On the other hand, the oldest surviving human art on at least two continents is crude drawings (cruder than the Airbnb logo) of vulvae, so the artistic impulse in this cases is about as old as humankind. (I will be no more willing to rent a room through Airbnb than I was before after seeing today's discussion, and I wasn't very willing before, knowing someone whose reservation was cancelled at the last minute.)
Given that this is part of AirBnb transforming to a consumer brand you'd think they'd pay more attention to what their target consumers think. They're a business, after all.
"OMG, no, no we can't. The logo looks like a vagina."
Nobody actually thinks this way, but I think it's been demonstrated countless times that people respond to branding.
I guess the takeaway is that just because it's possible to make something sound silly doesn't mean it doesn't have an impact.