1. It did not need to be open. But I am making a website documenting my journey. Sorry if someone thought it was interesting and posted it to this site where you were forced to read it.
2. We don't really think it's amazingly brilliant. It is remarkable, though, in that most people have never done anything like this. We just thought it would be an interesting way to spend a month and I personally hoped it would help me accomplish some goals: I want to become a better designer and a better writer. This journey will allow me to practice both of those things. I don't have any data, but I think the people on airplanes are more interesting than the people at Dunkin' Donuts.
3. We won't get free flights. We paid our 600 dollars and we are abiding by the rules. We just want to see if they will help us out if their planes are late or cancelled.