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Nope, that's just Elon for you.

Another example: the code name for SpaceX's future Mars launch vehicle is `BFR`.

aka, Big F*cking Rocket

And the test stand

BFTS the big fucking test stand.

And they said naming is hard.

If you picture Elon Musk as Tony Stark from the Iron Man movies then that quote fits a little better. (Supposedly Robert Downey Jr even modeled his character after Musk).

I always think of him as being more like Peter Weyland from the Alien universe.

"For those of you who do not yet know me, allow me to introduce myself. My name is Peter Weyland, and if you'll indulge me, I'd like to change the world."[0]

0. http://www.youtube.com/watch?v=lpYUW0ekPSA

For reference and fun, Musk speaking about the trademark.

http://youtu.be/MBItc_QAUUM?t=38m30s

BTW, they have 'y' as well. :)

after that he gives more details on his design for a vtol supersonic aircraft, which is awesome