Oh, that sounds very much like BS. "non tech saavy" users have been using hierarchies in computers since before Windows 95 (considering people that used MS-DOS as 'tech saavy' users). DOS/Windows folders were presented in a structure; File Explorer presented stuff in a structure manner. Hell, the "my documents" folder was structured... and even Gnome (the epithome of doing simple interfaces) presents folders in a structure manner.
If your computing experience is limited to iOS for example, chances are you'll never even have seen a nested tree view control, much less understand the hierarchy behind it.
At least just read a minimum on usability and UX, before being so rude as to "call bullshit" based on your own personal opinion.