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I think it's the reverse: the main purpose of G+ was to integrate all the services together, being a Facebook competitor was just the icing. The integration wasn't a means, it was the end itself.

They haven't really lost since they still got what they needed out of it in the end: the majority of accounts have a unified profile across services, even though G+ the site is unused.

Definitely a mistake, they took a service that wasn't working (G+), integrated, and forced it on users for services that did work. I'm curious to see what happens, because it can't just be rolled back, and I think it's removing more value than it's creating.

You mean un-integration?

Were you looking for disintegration?

Disintegration! into pieces spread around gmail, drive and YT. That's probably what'll happen :)

EXTERMINATE. EXTERMINATE.