The silliness is easy to recognize in this context, but I roll my eyes just as much when I see some site or app with "beautiful" or "elegant" in its tagline.
Don't forget the "vibrant" colors...
This beautiful and elegant design will delight our customers while disrupting the industry with its game changing real-time social collaborative mobile experience.
It's comfortable living on a desk!
As opposed to on the ceiling where all of those other cups live.