Hopefully as they scale up it will get cheaper.

I don't understand the article. You could easily hit over 800 calories with a plate of quinoa, half an avocado, some smoked mackerel, and an olive oil-dressed salad with a bit of feta cheese in it followed by a handful of nuts, but those calories are from things that are going to do you a lot of good. True! And it will also make you fat if you eat too much of it. (And the Weight-watchers points-based system isn't that bad, it doesn't count calories. http://www.calculator.net/weight-watchers-points-calculator.... )