Mike Shaver had a good comment in the Mozilla feature-request ticket which is no doubt representative of many other projects' concerns:
https://bugzilla.mozilla.org/show_bug.cgi?id=36351#c120
None of this is insurmountable, of course, but it made a lot of people hesitant to invest heavily in it. I wrote about the long-term risks awhile ago:
http://blogs.loc.gov/digitalpreservation/2013/01/is-jpeg-200...
The situation is getting better – OpenJPEG is now actively developed (see http://www.openjpeg.org), supports many of the more valuable features (e.g. tiled decoding so you can avoid decoding an entire large image to extract a fragment), and is becoming an official reference implementation:
http://comments.gmane.org/gmane.comp.graphics.openjpeg/773
Recently ImageMagick and Pillow (the maintained fork of the Python Imaging Library) added support for JPEG-2000 using OpenJPEG and the same trend seems to be happening in other places. The big remaining challenge is browser support for non-Apple browsers but that's now possible, if somewhat grotesque, using Emscripten on OpenJPEG to render into a canvas tag.