What are you implying, that Swisher has ideas that will someday pay off differently than the gig she has going now?
I mean that big ideas rarely pay off in the short term. Many of us need to dirty our hands with mundane human concerns in order to survive, even if we are focused on ideas rather than events or people. I'm sure Swisher is not planning on switching to research.
Like an article about a reporter? That seems mostly to be about the famous people the reporter knows?