I don't always buy eval boards -- if a chip comes in a DIP package, I've just breadboarded it in the past. As a hobbyist, I haven't yet tried to build a breakout board for any SMT-mounted chips, but it's on my todo list.

The one I'm looking at (by RioRand) is not a bad deal, since it actually includes a 2.8 inch TFT on the board as well as Ethernet interface. But I did consider just buying the chip and breadboarding it. I may still do that and buy the LCD separately.

$60 would indeed be expensive for the chip alone.