Shouldn't it be 'premier'? I know, not a big deal, but a mistake on the first line doesn't scream 'Best in the Business' if you ask me.
Shouldn't it be 'premier'? I know, not a big deal, but a mistake on the first line doesn't scream 'Best in the Business' if you ask me.
From years of being in the graphics business I noted that people tended to miss words that weren't particularly difficult but at the same time (and same people) usually caught difficult words.
My reasoning was that people "chunk" the easy frequent words but slow down and think about every letter in the difficult words.
Some of the most common errors were actually with the city names and street addresses (and numbers) for example.
lead the world, create jobs, and tremendous value
needs another "create". much more minor than the other typo though! 1. question, concern or objection
2. bona fides and background information
3. vision for change or outcome
4. call to action
There are probably a multitude of theories on how to persuade or influence people, so I'm genuinely curious what the thought process was for writing something like this.P.S.
Thanks for fighting the good fight!
I believe that in legal writing, there's the additional intent of making it easier for a professional to skip over the boilerplate introductions of the bona fides and jump straight to the relevant content - and make no mistake, this is absolutely a legal filing, intended to persuade a small group of professionals, with their careers and maybe also some actual principles at stake. The effect on the broader public is kind of incidental.