Are techcrunch employees required to use AOL Desktop? It looks the same as it did in 1998 http://daol.aol.com/software/aoldesktop97/
AOL badly needs to rebrand themselves. It seems like the company has changed and is very profitable in recent years.
They could offer, "the greatest thing in the world, by AOL", but it's not a company I would ever do business with, I don't have a logical reason for this.
Fun fact: "at one point, half of the CDs manufactured worldwide had AOL logos on them" http://en.wikipedia.org/wiki/AOL http://techcrunch.com/2010/12/27/aol-discs-90s/