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To me one of the more interesting trends is the sharp downwards drop during PKs. I wonder if the 'phone burying' that happened during PKs is a result of people not wanting to miss it, not wanting to hear about the outcome from others, or a little of both?

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I'd say it stands to reason that people didn't want to miss the outcome.

You could imagine someone casually watching the game is now suddenly riveted to what he or she is watching since the intensity and drama just spiked.

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