EDIT: per klochner's correction, the following is wrong, and they did get a monetary incentive, though it's not mentioned in the linked article (only the paper), which is a pretty significant difference!
Note that they did not provide a material incentive for accurate guesses, so I'm honestly surprised that this kind of confidence correlates with correctness. It requires that this feeling of confidence is more likely to happen in people who really do know better compared to those two don't know better. (Per the writeup, if you weight each guess in the average by confidence per this metric, then you get even more accurate answers than the simple mean).