You can't actually hide control/experiment status from the test subjects, though. You usually know if you are working more or fewer hours in a week. There is some danger that people will intentionally slack off while doing 40s and bust their ass while doing 30s, just so the experimental results suggest shorter work weeks. To counter that, you have a huge number of people following the protocol, and the researchers and participants simply don't know exactly whose data will be randomly selected for inclusion in the study.
At best, I think one should view this experiment as a preliminary test in order figure out how to do a real test with a larger sample size.
> A similar experiment involving 250 workers in the Swedish town of Kiruna was scrapped in 2005 after 16 years. With shrinking hours, job pressures intensified, reports The Local, and as a result, the city council concluded that sickness actually increased.