The issue even back then, was data portability. We should do this not only for selfish reasons, but for capturing our history, our discussions and knowledge sources that don't exist anywhere else for history. A small example, tonight I wanted to revisit my comments at the 2010 World Cup that I did at Television Without Pity 4 years ago - But NBCUniversal decided to shut down the site and kept the recaps, but killed the forums, and over 10+ years of TV discussion is lost. So I bet we'd like peeps from the year 2064 to be able to see our Facebook pages to at least understand some of our day-to-day lives for historical reference. Will it be there?