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I like the idea of a brand management app for Reddit, but when I visit this link I simply have no idea what I'm looking at.

Edit: The site logo doesn't take me to the home page (which it should) but having found that it's now more clear what this does.

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I agree - I use Reddit and I was still confused for a little while. I ended up finding another site [0] that did a similar thing and they explained it well.

"monitor all new comments, submission titles and self-texts posted to reddit for a word or phrase."

[0] - http://metareddit.com/monitor

I will warn you, Metareddit keeps loosing your tracking, unless you come back to it every now and then. Its absolutely terrible feature they have.

same actually happens with this TrackReddit Whenever I get back I keep having to re-create the tracking for some reason

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