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Sell it to a chiropractor.

If you have a better name, maybe rename it? You've just done a 2 year rewrite, I'm sure you'll survive a new name.

- says the guy who also thought of a cute but easily-misspelled name for his app. Customers sometimes mis-spell it a few different ways in the same email.

Btw, fantastic design everywhere.

Does anyone know what the "v" means? Svbtle, Bvckup, Backvp... Is it supposed to be pronnounced like a "u", and just why use it in the first place? No disrespect.

It was an exercise in quirky branding on my part - http://bvckup.tumblr.com/post/3283335299/how-bvckup-got-its-.... To my excuse it was almost 5 years ago, long before using "V" in place of a vowel became mainstream. And, in retrospect, I should've picked something a bit more pronounceable.

In Svpply and Svbtle it simply stands for "u", which is a deferral to how Romans would've written it.

It's a happy accident, but I'd assumed it was because b,v, and c are right next to each other on the keyboard, making the first 3 characters before it autocompletes easy to type.