I think it's a reference to how Laravel defines its framework: "Laravel - The PHP framework for web artisans."[0]

Still not sure if it's a good idea to piggyback the expression though.

[0] http://laravel.com/

It's not primarily a freelancing site, most jobs will be full time as the jobs up there now are.

Developer recruitment site; so apparently calling it "what it is" isn't as easy as that...