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And still it was his choice. Hard to ignore the strong enticement of fame and fortune (whether he was right about that or not).

He had no idea that he was famous during this experiment/torture/show. Before starting he was told that "it might be shown on TV".

And Stockholm Syndrome victims just get kidnapped by people who turn out to be right after all.

That's a straw man. He's been interviewed, has he made any claims of being brainwashed? No in fact he continues to pursue the limelight.