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I didn't really understand the 'how it works' video, I 'subscribe to a business' and then what? Do I get emailed with offers or do I need to go back to the website to see new offers? How are you going to get people back to the site after the first viewing if you're not going to email or connect with them on social media?

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Yes the main idea is that after you subscribe to businesses you're interested in you are able to access your offers stream in several ways: of course you get notification emails about new offers from businesses you're subscribed if you want to get it (there will be settings for that because idea behind of that is that EMAIL IS NOT FOR SUCH THINGS LIKE SPECIAL OFFERS:) ) also there will be push notifications in mobile apps about new offers you're interested in (subscribed) and maybe you want to visit spoffer directly to see "whats new" like you do with your Facebook social news stream? :)

>Push notifications in mobile apps

There's no way this could get annoying. Push notifications are great for things like SMS, voicemail, email, and emergency management alerts (such as amber alerts, or if there is a fire nearby), but coupled with anything resembling advertising -- even if the user claims they want to see it -- I would wager heavily that it will cause a service to hemorrhage users. Is this an opt-in only "feature"?

Agree. The idea is to have all notifications configurable, only "silent" notification which is visibile when you connect to website or app, email notification on/off, mobile app notification on/off - for example if you're preparing for your new skying season and want to buy some new equipment, maybe its not so annoying to get push notifications from www.dickssportinggoods.com about great sale of winter goods?

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