Probably worth pointing out that this won't play nice with most minification utilities unless you don't mind leaving all comments in the output.

I think for this reason I still prefer using Array.prototype.join for multiline strings:

    var str = [
        '<!doctype html>',
        '<html>',
            '<body>',
                '<h1>❤ unicorns</h1>',
            '</body>',
        '</html>',
    ].join('');