I commented below that it's marked by laser, but the counterargument was that if you can aim a laser you can aim a rifle. Let me rephrase: the goal of this system is to correct for deviations from the actual target which occur in the air. Because of wind, temperature, rotation of the earth (when taking really long shots) and other factors a marksman might have to adjust his or her aim and actually aim off-target to get the bullet on target. However, using this system you would just keep the crosshairs on target and the bullet will correct itself in the air to hit that target. I think that aiming the rifle in a different spot is only done for test purposes. I can't imagine why you would want to create a system that automatically determines the target instead of letting a trained marksman determine the target and help that marksman.