This eviction is an Ellis Act eviction. The reason for the eviction is that the landlord wishes to exit the multitenant rental business, in favor of a condo conversion, something which the Ellis Act was designed to allow. San Francisco tenants rights activists hate the Ellis Act, so they describe this as a "loophole."
It's a loophole because the intent of the Ellis Act was for owners to reclaim a property from renters, not to flip it into a new rental market.
Edit to add: http://techcrunch.com/2014/04/14/sf-housing/
"Tenants activists say that the Ellis Act is instead abused by real estate speculators, who evict their tenants, turn these rent-controlled apartments into tenancies-in-common and sell them at a profit"
Either that or it's personal for the CEO. Wasn't clear to me from the article.