For non-subscribers:
http://www.google.com/url?q=http://www.nytimes.com/2009/09/0...
http://www.google.com/url?q=http://www.nytimes.com/2009/09/0...
Like the NYTs content, why not register? They need all the help they can get.
I sent them a note and received a nice phone call from a person that assured me they would never do that. Very impressive customer service, but thank you, no.
To be fair, this was probably 10 years ago and they may have a new policy.
I don't understand why they want the registration, but at the same time it's not problem to do it.
Most likely it is that metric they really want, but if you want to be cynical, they could be selling those addresses without ever sending a single message themselves.