If Comcast said, "I can get you a 10Gbit connection, it's fiber all the way, but it's going to end as an SFP port at the pole/wiring closet, and you have to take it from there."
I would have thought homeowners and businessowners alike would spend the money to upgrade their own "infra" to make that work, rather than something like this. Obviously AL thinks there's a market here, it just seems like such a waste.