Accelerator targeted against E-Commerce Companies Invests SEO instead of Cash

From the article:

> The accelerator is similar to other accelerators, but diverges a quite a bit also. Instead of cash, the “investment” is 120 000 – 250 000 SEK in SEO and online marketing. The accelerator will also take 12% in company equity

250 000 SEK = ~$36 500 USD