They can't make money on the hardware, because TI makes the chip and provides the reference design and drivers for free. Spark boards are all OSHW anyways. You'd spend the extra week and integrate the TI part into your device anyways.
Their cloud stack is open source, and is basically a transport. As the device maker you'd still have to write the cloud app that gathers data from different points and sends commands to the end unit.
Beyond the dev kits I'm having a hard time seeing the revenue stream and/or value proposition.
What am I missing? Maybe guys from Spark want to chime in?
If I use Spark to prototype, is there a product they are offering me that I would need to pay for at scale?