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Comment by jwblackwell | Hacker News Reader

I wasn't aware you could do this and I'm sure many causal investors aren't. Plus this is not as user friendly: https://support.google.com/docs/answer/3093281?hl=en

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Possibly. But I suspect many casual investors (on HN anyway) might be familiar with Excel. In which case

  =GoogleFinance("GOOG", "price")

may not be all that complicated. Plus it helps that it's free.

Examples:

Function list - https://docs.google.com/spreadsheet/pub?key=0Ault2FD3uBwydEV...

Watch list - https://docs.google.com/spreadsheet/pub?key=0Ault2FD3uBwydG5...

Watchlist + holdings - https://docs.google.com/spreadsheet/pub?key=0Ault2FD3uBwydDl...

This is very interesting - thanks for pointing it out. I think one way we're working on being competitive is the breadth and depth of our research. Rather than just fundamental data points, we're working on integrating more complicated queries such as 'What's the weighted average cost of capital for $AAPL'. We view it as a great opportunity for automation of financial research.

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