It even includes a rating shortcut in the app itself.
I actually flagged this story when it first appeared because it seemed to be spam, and what I suspected was a fictional narrative to pitch it. e.g. a nice chart isn't necessarily backed by non-fictional numbers, but can as easily be manufactured numbers to fit the narrative.
I appreciate that I am being horribly cynical, but such is the nature of promotion today -- the story that gets you some attention often needs to be propped by a fiction about attention. I have no idea if that is the case here, but some of the signs are there.