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Regarding this, I've found you need the case to be far more clear cut before people buy an app to save money. My ballpark is more like x10, i.e. they need to feel appropriately 25+ hours worth of work will be saved before purchasing.

Remember, also, the fully loaded cost of an employee is at least x2 their salary.

The average iOS dev in the UK is not $40/hour that works out to be £187 a day! From what we see the going rate is around £300-500

For a freelancer or a consultant via a full-service agency, sure, but you're paying for other things there. For a conventionally employed professional I rather doubt you'd pay 300/day (and if you are, tell me more!)

That is your average contractor contract rate. The actual cost will be 10-20% more than that to cover agency costs (so £350-£600) a day.

Permanent employees will probably cost less than that. Say £50k a year or approx. £250 a day...

True as long as you are an indie developer.