UberX in NYC now cheaper than yellow cabs
blogs.wsj.com
blogs.wsj.com
"The smartphone car-hailing service UberX will temporarily cut its prices, making it cheaper on average than a yellow cab, company officials said. ... The price-cuts will be introduced for a limited time."
Also, I'm not sure if it will get them that many new customers, since the demographic that needs to save a few bucks is more likely to use public transit than cabs.