This would almost certainly fall under the definition of security under the '33 Act.

Besides this, the questionable practice of calling this coin "equity" and representing that it entitles holders that gives them some kind of ownership stake in companies funded with this coin on the website, while putting the disclaimers within another document, creates the impression that the issuers want people to think this is equity so they can raise BTC. As the founder has said in a comment, the majority of the swarm consists of non-native speakers at the moment, so this distinction would be lost on them. There seems to be demand for something like this, but the lack of details or research into relevant laws give me plenty of pause.

Can the founder (Joel) clarify his affiliation as well? His swarm bio at http://swarmcorp.com/team.html lists "#Harvard #Brown #Penn" but his LinkedIn profile seems to indicate that he did not actually get a degree from all of these institutions.