Joel Spolsky's talk at Business of Software 2008 on being number one
blog.businessofsoftware.org
blog.businessofsoftware.org
Wikipedia: Joel on Software was "one of the first blogs set up by a business owner"
1) His blog posts and presentations make people happy
2) His blog posts and presentations focus on aesthetics
3) His blog posts and presentations observe the culture code
Wait? Where have I heard this before?Many of his later posts written when his own company Fog Creek has already become successful are of lesser value.
Joel has mostly run out of things to say, this is not a criticism, just a fact of life.
There's no argument Joel's an authority on blogging about software/writing/etc., but I think it's less clear that he's such an expert on the software industry itself (as opposed to all the other guys out there with 20 years tech industry experience who spend more time working than blogging).
I think his point is to suggest that when things exist at the same moment the one that is considered number one drastically outperforms the number two - but even that assertion is tenuous at best.
1) Make people happy
2) Focus on Aesthetics
3) Observe the culture code (Read the book, but basically, appeal to people's reptilian sensibilities and round your corners)
Joel's a pretty good speaker, but I'm not sure he's saying anything new...
I'm not even sure why I thought that now.
Eh. This kept Jude's sister track "let it be" at #2 in the UK
http://listen.grooveshark.com/#/song/Wand_rin_Star_Lee_Marvi...
Somewhat less remembered, I think.