Headline engineer, confirm misleading title. (confirmed, sir!)
Conductor, ask all passengers to refrain from critical thinking (aye-aye!)
Marketing director, prepare ads and upsell links (done and done!)
Graphics, get some kind of circuitboard image up there. I don't care, something with wires and crap. Doesn't matter.
Blow the hype whistle!
WOOOOO WOOOOOOOOOOOOOOOO
That appears to be how all journalists deal with science these days. It gets views after all. The BBC health news section is the worst with headlines like:
Eating broccoli 'makes you more intelligent'
(Note the subtle quoting that gets them out of actually making the claim but adapting it from the source significantly enough to be total bullshit).
Real paper is something like 'mice are less stupid after eating broccoli versus big macs for 6 months'.
It is good to see the flag brigade taking over whilst some of us sleep.