Many people in African nations will stay away from hospitals because they believe they will get Ebola from the hospital. Therefore often people that are sick die of Ebola in the community and therefore spread the disease (symptoms of ebola are very similar to malaria in the first stages, and therefore does not always draw attention to people familiar with malaria)
Secondly, when people die in many of these cultures, there is much more physical connection with the body, potentially spreading the disease more.
In NA and Europe, people are much more likely to seek care and we also don't have as much contact with deceased person (and also have guidelines for handling of infectious bodies).