I'm frankly surprised that there is any sort of funding shortfall for this idea. For US-based profitable start-ups or established companies, this is absolutely in your best interests.
Two issues alone, Net Neutrality and the NSA overreach directly impact your ability to operate or expand globally and should be of major concern to smaller US-based technology companies.
It's not like Lessig is some nobody. If anyone has the ability to truly pull this off, and make change, I'd put my money on him.