Inbox 2.0 isn't coming, it is here.
xobni.com
xobni.com
Perhaps the Xobni guys can talk about what makes them think that it's a stand alone company? Perhaps the answer is that they don't, perhaps they just hope Microsoft will buy them.
John.
Present day Xobni is already more than a plugin to Outlook. We keep our own store of all of Outlook's email data and our UI doesn't use the Outlook plugin architecture (it is very limited). What does this mean? .... it means you can point Xobni at any email data store and display it within any application. However, there are costs to moving to new platforms, so for the time being Outlook is the place to be - 300 million users and they have credit cards.
what are the sufficient conditions for going from feature to company?
While outlook's support for imap is pretty sketchy, at least this is a way for interested gmailers to kick the tires and see what we're all about.
Perhaps it's because Gmail uses labels rather than folders, it doesn't map well. Also, when I delete a message from the inbox, it doesn't actually delete the freakin message, it just removes it from the inbox. Arggggg.
It seems they're asking that people 1) start using their system instead of facebook et al 2) change their email address (unless it works as a plugin on other clients).
If they plan on option two then I think they'll encounter problems: most people I know only use outlook for work use and the web-based ones are unlikely to allow this plugin when they could implement something similar themselves (as gmail already seems to be doing...)
Besides, if they do want to extract social data I'd guess they would need to structure their site like a social networking site which means it will merely become another social networking site.
It seems a very good idea, except for privacy concerns, but I wonder where they'll obtain the users when everyone uses facebook et al for online socialising.